DIET COKE - This campaign reversed years of market share losses and rejuvenated the brand. The "Diet Coke Break" commercial, presented in the pitch to win the business, received over 100 million dollars of free media attention. DIET COKE2 - This campaign reversed years of market share losses and rejuvenated the brand. The "Diet Coke Break" commercial, presented in the pitch to win the business, received over 100 million dollars of free media attention. DIET COKE3 - This campaign reversed years of market share losses and rejuvenated the brand. The "Diet Coke Break" commercial, presented in the pitch to win the business, received over 100 million dollars of free media attention.