Entertainment Weekly - This campaign, featured on the cover of Ad Age and hailed in Creativity magazine, was launched to give Entertainment Weekly mass appeal and to create interest to advertisers outside of the entertainment trade. DIET COKE2 - This campaign reversed years of market share losses and rejuvenated the brand. The "Diet Coke Break" commercial, presented in the pitch to win the business, received over 100 million dollars of free media attention. DIET COKE3 - This campaign reversed years of market share losses and rejuvenated the brand. The "Diet Coke Break" commercial, presented in the pitch to win the business, received over 100 million dollars of free media attention.