Sam Adams - While the beer category continues to lose share, Sam Adams contiues to explode. Since launching the "Take pride in your beer" campaign in 2005, Sam Adams has reported double digit growth for six consecutive years. In 2007, Sam adams reported a 20% sales increase and "Take pride in your beer" was named "Best Beer Campaign" by MarketWatch, the industry standard. SAM stock is the darling of Wall Street, doubling to its peak of $100, in less than a year.