SPRITE - Non-carbonated beverages were the rage and soft drink sales were plummeting. Sprite was ranked #11 globally, #7 nationally, and slipping quickly. Just 2 years after the launch of the Obey Your Thirst Campaign, Sprite climbed to #4 and #3 respecrively, holding the title of Most Preferred Drink Among Teenagers and Fastest Growing Soft Drink. Sales continued to grow at a double digit rate for the next 5 years. This campaign received countless awards and accolades from industry experts and continues to be studied in advertising classes across the country.