US Virgin Island - This campaign ran in local markets after the worst tourist season in U.S.V.I. history. The next season, hotels were 100% occupied, despite being devastated by hurricane Hugo only a few months earlier. DIET COKE2 - This campaign reversed years of market share losses and rejuvenated the brand. The "Diet Coke Break" commercial, presented in the pitch to win the business, received over 100 million dollars of free media attention. DIET COKE3 - This campaign reversed years of market share losses and rejuvenated the brand. The "Diet Coke Break" commercial, presented in the pitch to win the business, received over 100 million dollars of free media attention.