ANGRY ORCHARD
“Cider lessons”

In just one year, Angry Orchard “Cider lessons” led the cider industry out of a two year nose dive into double digit growth and SAM stock from a five year low ($132) to an all-time high ($330). The star of “Cider Lessons,” Head Cider Maker, Ryan Burk was honored as a “2017 Top 40 Under 40 Tastemaker” by Wine Enthusiast.

SAM ADAMS
“Take pride in your beer”

“Take pride in your beer” tripled Samuel Adams sales and transformed the beer industry, leading a craft beer revolution. The “Take Pride in Your Beer” campaign was recognized by MarketWatch as the best ad campaign in the beer industry. Our newest spinoff, “Brewed Inefficiently Since 1984” was launched in Q1 2019.

TIGER SCHULMANN’S KARATE
“Nothing else is Tiger Schulmann’s”

This 50 school, East Coast martial arts chain had been shrinking since we worked with them in the late 90’s. With a complete Octopus rebrand, Tiger Schulmann’s has pummeled their “Karate Kid” heydays and grown profits at a record pace for three straight years.

Our earlier work was featured at Cannes, Americas Funniest Commercials, and World’s Greatest Commercials but was not nearly as effective as our new campaign.

HEINEKEN
“It’s all about the beer”

“It’s All About the Beer” helped Heineken’s U.S. sales grow for seven straight years. Additionally, the campaign was adapted for Heineken markets worldwide with equal success.

Heineken was also named Advertiser of the Year at Cannes.
The award is proudly displayed at the Heineken Museum in Amsterdam.

DOGFISH HEAD COCKTAILS

Culinary cocktails featuring Dogfish Head’s off-centered makers.

WILD TURKEY
“Uncompromising since 1855”

“Uncompromising since 1855” ran for over a decade with double digit growth. Wild Turkey was honored as a “Growth Brand,” ten years in a row.

AMSTEL
“The beer drinker’s light beer”

This campaign not only lifted Amstel sales 60% in one year, it made it respectable to drink light beer in public.

SPRITE
“Obey your thirst”

In 1993, bottled water and non-carbonated beverages were quickly replacing soft drinks. In the US, Sprite was number 11, behind 7-Up and falling. With the launch of “Obey your thirst,” Sprite became the fastest growing and third largest beverage brand, behind Diet Coke. The campaign ran globally and successfully for over ten years.

DIET COKE
“This is refreshment”

“This is Refreshment” won countless awards, is in the permanent collection of MOMA, and turned watercooler breaks into “Diet Coke breaks” around the world.

The “Diet Coke Break” construction worker commercial, filmed for the pitch, received over $100 million in free publicity and is listed with “Mean Joe Green” and “Teach the World to Sing” as the best Coca-Cola commercials of all time.

US VIRGIN ISLANDS
“They’re your islands”

This campaign ran in local markets after the worst tourist season in U.S.V.I. history. The next season, hotels were 100% occupied, despite being devastated by hurricane Hugo only a few months earlier.

NEW YORK SPORTS CLUBS
“There’s a million reasons to join”

This campaign helped take NYSC from 10 locations, in 1989, to over 250 locations and the largest fitness chain on the East Coast (NYSC, BSC, PSC, WSC). The small space print ads that launched the campaign went viral…before viral was a thing. The work has garnered worldwide press from CNN, ABC, NBC, CBS, and hundreds of news channels, America’s Funniest Commercials, World’s Greatest Commercials, The New York Times, Wall Street Journal and more.

ENTERTAINMENT WEEKLY
“Something better to talk about”

This campaign, featured on the cover of Ad Age and hailed in Creativity magazine, was launched to give Entertainment Weekly mass appeal and to create interest to advertisers outside of the entertainment trade.

SANDY HOOK PROMISE

“The facts about school shootings can‘t be ignored”

Videos for the 2021 back to school season combined startling facts about school shootings and the
Coronavirus pandemic

KEMPER INSURANCE
“Insurance for today’s world”

Just one month after putting the fifty-year old “Kemper Calvary” Campaign to rest, this campaign increased consumer division sales by over 20% and has won industry honors. Unsolicited letters, e-mails and phone calls have poured in. A little unusual for an insurance company.

MIDORI
“Stand out”

This is the campaign that made Kim Kardashian famous…. or was it a leaked tape?

Just three months after launch, the Midori “Stand Out” campaign had a total of 659,239,486 media impressions. That’s almost two views for every American.

MALIBU
“It must be the Malibu”

This is the campaign that put Malibu on the map and made Malibu the fastest growing liqueur.

MARGARITAVILLE
“Welcome to Margaritaville”

This campaign launched Jimmy Buffet’s Margaritaville Tequila and is used on Margaritaville signage, merchandise, and T-shirts worldwide. And no, we didn’t get to go on Jimmy Buffet’s Albatross plane.

MARIMED
Branding that takes cannabis to new highs.

CRUNCH FITNESS
“Don’t be a potato”

How do you advertise that your gym is for everybody? Show nobody.

Instead of another gym campaign that shames you with hard-bodies, we used potatoes with a world of excuses. Not only was this campaign talked about, the potatoes charged less than fitness models and didn’t give anyone attitude on the shoot. The “Don’t be a potato” theme was carried inside Crunch locations, on their website, painted on building walls, shown in cinemas, on coffee cups, book marks, and everywhere else we could think of.

RADIO

Effective, award-winning radio campaigns that answer the the question, “Why would you do radio?”